个人简历样例（商学院） 3页

　　个人简历样例（商学院）Guo.201,Bldg.18,BlockofMaterials,MingGuangCun,Beijing,10008886-10-66802266EducationFudanUniversityShanghai,China1992-1996BachelorofBusinessAdministration,Marketing.RankedfirstinclassinJuniorandSenioryears;Recipient,merit-basedFirstRankScholarship.Editor-in-chiefofUniversityNeinistrationandFinanceDepartment.NanchangiddleSchoolJiangxi,China1989-1992ChairmanofStudentUnionEnglishSkillsFluentinspokenandportandExportCorporationBeijing,China1998-2000SeniorProjectManager,Poarketresearchandpetitiveanalysis,identifiedneizationof$500MMforeignfunds.Analyzedforeignexchangeexposure andformulatedhedgingstrategiesusingcurrencysentprocurement.Evaluatedcounterpartycreditintransactions.Negotiatedequipmentimportcontractsupto$300MManufacturers,resultinginpricereductionsofupto$3.5MMandgrossprofitof$5MM.Unilever(China)Ltd.Shanghai,China1996-1998AssistantBrandManager,SunlightDetergentDevelopedandimplementedmarketentrystrategyalloersegmentofChina(70%oftotalpopulation).Testmarketedthebrandina13MM-populationareaandgained14.7%volumesharein3months.Designedextensivedistributiononthsintestmarketarea.Developed10-yearbusinessstrategytodeterminelong-termprofitabilityofthebrand.Achievedbrandcostreductionbyeliminatingoperationalinefficiencyandmodifyingformulation.Resultedinreducingcostsby35%paredtopetitors'brands.MarketingExecutive,Detergents Collaboratedp;Lybrandconsultantsonastrategicstudyofmass-marketdetergentopportunitiesinChina,ajorbranddevelopmentprojectforthepany.Plannedannualbrandactivities.Forecastedandcontrolledadvertisingandpromotionbudgets.Designedandadministeredmarketresearchprojects.Analyzedresultsanddevelopedremendationsforuseinstrategicplanningandproductmodificationdecisions.Supervisedandbriefedadvertisingagenciesandmarketresearchpanies.Coordinatedinternalfunctionaldepartmentstoachieveprojectmarketshareandrevenuetargets.AdditionalInformationPublishedovies.